Travel Professionals International | 2017 | February

TPI Advisor only Canadian chosen for Virtuoso’s Saveur Advisory Board

February 27, 2017

WINNIPEG, CANADA – Travel Professionals International (TPI), a top 30 Virtuoso member and Canada’s leading network of independent travel advisors and agencies, today announces that Diane Cook of Fergus, Ontario, a TPI advisor, is the only Canadian travel advisor named to the very prestigious advisory board of Saveur Magazine. New York City-based Saveur is allied with Virtuoso, the leading global network for luxury and experiential travel.

The partnership between Virtuoso and Saveur brings together a very select group of advisors – Virtuoso’s Saveur Advisory Board – who work with Saveur Magazine staff to create customized travel itineraries with a focus on food and fine dining. Saveur Magazine is the most trusted voice in cooking, eating, and global discovery. As stated on “The definitive go-to guide for passionate cooks, stylish entertainers, and culinary explorers, Saveur celebrates a world of great eating with delicious recipes, inspired travel tales, and actionable advice for the ultimate epicurean lifestyle.”

Cook underwent a rigorous screening process to earn her role on the Saveur Advisory Board and her selection was based heavily on her specialization in food and wine-related travel. As a result of her participation in the Saveur Advisory Board, Cook will be providing Saveur with custom food-oriented travel itineraries from personal experience, collaborating with Saveur’s advertising partners, attending Saveur events and providing Saveur readers with expert advice through Q&As.

“We are thrilled that Diane has been included in the Saveur Advisory Board,” said Morris Chia, TPI President & CEO. “Her expertise in culinary travel is top-notch and her involvement in Saveur will be an excellent way for her to continue to expand her talents. It is wonderful to see our advisors take full advantage of TPI’s membership with Virtuoso and the many opportunities within their extensive network of superb partners.”

“Our longstanding partnership with Saveur is a recognition of the superior expertise Virtuoso advisors offer in culinary travel,” said Angela Roditi, vice president, Alliances at Virtuoso. “Only Virtuoso travel advisors are eligible to serve on the Saveur board, and this alliance is one more valuable way that network advisors can distinguish themselves from the competition by highlighting the remarkable food-focused journeys they’ve created. Travelers today are craving authentic culinary experiences, and Saveur readers will benefit from the skill Diane and the other Virtuoso board members will showcase in bringing destinations to life in the magazine’s pages.”

Diane Cook
Diane Cook – TPI Advisor
Click here to reach her.

TPI goes for quality over quantity with invitation-only recruitment

February 15, 2017

Interview with Tim Morgan – by

TPI started off the year with single-digit growth and February is continuing the upward trend with double-digit growth. Commissions continue to outpace the growth of travel sales, says Tim Morgan, Vice President,
TPI – Travel Professionals International, in this edition of Sphere’s Insider Interview.

Sphere: You’ll soon be a familiar face at Toronto and GTA area industry events with your relocation to Toronto this spring. Is your move an indication that TPI wants to grow its presence in Ontario and increase market share across Canada?

Morgan: “TPI has always had a strong presence in Ontario – it accounts for over 37% of our existing travel sales – and we see it continuing to contribute strongly to our organization. We have had various managers, directors, and executives based in Southern Ontario over the years, including our incredibly capable current Ontario Regional Sales Manager, Rhonda LaFosse, and I’m very excited to be able to join Rhonda to contribute to TPI’s continued dominance in Ontario and across Canada with this move.

“Between our Regional Sales Managers across Canada, our National Director of Sales and our President and CEO in Winnipeg, and me in Toronto, we will continue to increase our market share across the country.”

Sphere: How many members does TPI have currently and what’s your goal for 2017?

Morgan: “We’re not so concerned with membership numbers as we are with the quality of the members’ sales.

“Two years ago we drastically paired down our recruitment efforts to focus specifically on highly-qualified individuals through an invitation-only approach.

“That strategy is paying dividends for us in terms of the quality of each travel sale, namely higher margin types of travel that our advisors are booking. This benefits all TPI travel advisors because we’re able to devote greater support services to a smaller cumulative group of advisors.

“In addition this focus on highly-qualified recruitment produces higher commissions and service levels from our preferred partners which directly benefits all our travel advisors.”

Sphere: TPI has some stand-out travel agents. What do members tell you they like best about TPI?

Morgan: “TPI has incredible travel advisors – the best in the business. What our travel advisors say they like most about TPI is each other [laughs]. It’s true though – the best thing about TPI are the incredible travel advisors that are part of our network across Canada.

“We constantly hear about the benefits of them networking with and learning from their peers – whether via social media, our regional meetings, our annual conference, or otherwise. Our travel advisors love to work together and they love that we encourage them to share and help each other because that is what we do corporately every day as we help them grow their business.

“We are nothing without our dedicated head office team and our passionate advisors, and the best part is that everyone is working together toward the same goal – success for our travel advisors.

Sphere: How are sales volumes looking for 2017 for TPI members – what sort of feedback are you hearing from the front lines?

Morgan: “We just finalized our mid-year results (for the six months ending 31 January 2017) and while the latter half of calendar 2016 was somewhat of a mixed bag when it came to sales, January started off the new year with single-digit growth and February is continuing the upward trend with double-digit growth.

“Travel commissions continue to outpace the growth of travel sales which is fantastic news for our travel advisors – through higher margins, they’re putting more money in their pockets than ever before.

“Our main corporate push with our travel advisors over the last two years has been to ‘work smarter, not harder’, specifically when we look at the type of travel they’re selling to boost their commission margin – and it’s working.

“With a focus on higher margin product, we’re seeing strong increases particularly in cruise sales and in the service fees that travel advisors are charging for their valuable services across all travel types, including ITC groups.”


Morris Chia, TPI President & CEO; Jan Swartz, Princess Cruises President; Tim Morgan, TPI Vice President at a recent Princess Cruises’event

TPI to Hold 2017 Annual Conference in Dominican Republic

February 01, 2017



TPI to Hold 2017 Annual Conference in Dominican Republic

Travel Professionals International (TPI), a top 30 Virtuoso member and Canada’s leading network of independent travel advisors and agencies, today announces the details of its upcoming 2017 TPI Annual Conference, as the company enters its 23rd year in business.

Taking place 11-18 November 2017 at the newly opened Secrets Cap Cana Resort & Spa, a 457-room resort located within the exclusive gated community of Cap Cana in the Dominican Republic, the 2017 TPI Annual Conference is being presented by TPI and AMResorts.

“We know that AMResorts is very popular with our advisors and the Dominican Republic is a very popular destination among Canadians so it is a match made in heaven,” said Morris Chia, TPI President & CEO. “In addition, our advisor network selected AMResorts as TPI’s Partnership of the Year, Advisor Choice – Specialty award at the 2016 Annual TPI Conference.”

Over 250 travel advisors, guests, staff, and travel partners are expected to converge in the Dominican Republic for the annual event, which is set to include site inspections, networking opportunities, keynote speakers, training workshops, excursions, and much more.

“AMResorts has a long-standing relationship with TPI, and we’re thrilled to be hosting this year’s conference at the flagship property of our Secrets Resorts & Spas brand, Secrets Cap Cana”, stated Jan Lapointe, Senior Director Sales & Marketing, Canada and AMRewards, AMResorts.

secrets resort